Professional Projects

I’ve managed creator marketing campaigns and supported national PSA campaigns. My work has included Sports, Tech, Gaming, Music, Live streaming, as well as Public Health issues.

Currently: Oust

Previously: Ad Council, Get Engaged Media, XX Artists / Monks, LeadGenLab

Clients: DIRECTV, Logitech for Creators, YouTube, Google Play, POSCA, T-Mobile, TIDAL, Universal Music Group, Geffen Records, Interscope Records, Sony Music Nashville, Atlantic Records, Def Jam, Epic Records, National Highway Traffic Safety Administration (NHTSA), Centers for Disease Control & Prevention (CDC), National Council for Mental Wellbeing (NCMW), Shatterproof, Alzheimer's Association, Paramount Global

  • DIRECTV is part of my ongoing creator campaign work. I work primarily on Sports-focused campaigns, collaborating with creators on events like the Winter Olympics, NBA Playoffs, and the MLS Season.

    Follow DIRECTV on Instagram to see the latest from my end and from the team at Oust.

  • YouTube Gaming’s World’s Greatest Gamer Tournament was a tournament hosted by popular streamer Ludwig. Top tier gaming creators and streamers competed against each other for the titular title.

    Working alongside teams at YouTube and offbrand, I secured additional content from multiple participating creators to help promote the event across Instagram & Twitter/X.

  • Google Play Live is a yearly digital live event, celebrating all the apps, games, and experiences that make Google Play great.

    Working with a massive international team, I helped lead casting efforts for the on-screen talent, contract negotiations, and talent briefings.

    Watch the replay of Google Play Live 2023 here

  • Google Play Games is a PC Application allowing people to play some of their favorite mobile on their PC, with their progress seamlessly synced across all devices.

    To spread awareness of the application’s official beta launch, I led casting, contracting, and content creation efforts with influencers from the US, Brazil, and Canada.

  • Logitech for Creators was a Logitech brand focused on providing Content Creators with the gear they need to succeed.

    Working with influencers in the Gaming and Tech spaces, I led multiple campaigns to launch new products and show use-cases for existing products.

  • In support of Dr. Dre’s performance at the Super Bowl LVI halftime show, I worked with Rap and Cultural opinion leaders on Instagram to create conversations around Dr. Dre’s legacy and the way he shaped Hip-Hop.

  • In support of Shawn Mendes’s single It’ll Be Okay, I led an extensive influencer campaign on TikTok. Working with multiple Gen Z creators, this campaign saw the sound grow to over 150,000 videos on the platform.

  • To build hype for Coi Leray’s single Twinnem, I led a campaign utilizing influencers on TikTok to participate in “Knees Like Meg” challenge and Rap opinion leaders on Instagram to showcase behind-the-scenes moments from Coi Leray’s life.

    Through these efforts, I turned Twinnem into one of the largest TikTok sounds of 2021, leading to millions of videos created with the sound.